Kill everybody!
Just kidding…(sort of)
Here it is…
1. Spend Less
or
2. Make More
A tale of two paradigms? Yyyyyeeeeessssss….
It’s the age-old “top down” versus “bottom up” approach in business management. Meaning = you can either improve profitability by increasing sales and holding costs constant or you can cut costs while revenues remain steady - or better yet, option #3 - do both.
Believe me, I hate paying $400.00 (er, $4.15) for a gallon of gas just as much as the next red-blooded, apple-pie eating, hot-dog gobbling, puppy-dog loving, drive 50 miles just for the heck of it American consumer. But, there has to be a better way to get around this whole gas situation without blaring our lungs complaining like Walther Mathau in Grumpy Old Men.
It’s all a matter of offense versus defense. Sometimes it’s good to play defense, but only as part of an offensive strategy. The whole goal of the game is to make money, right? Why have a defensive mindset, then? Why not play the game to win instead of playing ‘not to lose’?
Worth considering further…
Test your natural instincts by asking yourself what the first thing you do when things in your business show signs of slowing down. Do you look to slash and burn costs right away? Or, do you look to re-double your sales and marketing efforts?
It’s really hard to save your way to success in business. If you take the ‘wait and see’ approach, you will likely be seeing your competitors pass you by. This is why I have found that when times are more challenging, it is best to re-focus on your top line. Always stay mindful of your costs, but if you cut back when things aren’t so rosy, you will be on the short-end of the inertia stick when the weather breaks.
Instead of complaining about high gas prices and cutting back on driving places you want to go (assuming that you are cutting back on driving to save money and not because of your un-abiding concern for the environment) try taking a different perspective - make more money. Once you start looking at things this way, you will feel your mind open up to new possibilities; you will be looking at the world through the eye-glasses of abundance instead of perpetual scarcity.
So, let’s look at our choices to the gas price crunch once again:
1. Spend less
2. Make more
I hope you go down the rabbit hole of choice #2. But, if you see a lot of talking animals you may have sniffed too many fumes at your last fill-up (be careful)…











